This policy outlines how Oakham Ales (referred to in this policy as “we”, “us” or “our”) uses cookies and collects (and uses) personal data obtained from you when you visit our website.

You acknowledge and agree that by using our website, your personal data may be processed in accordance with this policy. Without this, we will be unable to provide you with certain marketing communications.


This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data.

We are committed to safeguarding the privacy of our website users and service users and have appointed a data protection officer who is responsible for monitoring our data protection compliance.


Personal data collected by Oakham Ales may be used for the purposes outlined in Section 3 of this Privacy Statement.

We collect and process the following information about you:

  • Information you give us:
  • Name, email addresses, postal address, encrypted password(s), telephone number(s), date of birth, gender, interests, preferences
  • Information automatically collected from you:
  • When you visit or use any of our Digital Applications, we automatically collect certain information from you, including:
  • geo-location data
  • operating system and browser type
  • domain name requested
  • server log details
  • browser language
  • access times
  • application version, platform and settings
  • URL of the website you visited before browsing to our websites
  • time you spent on each page visited
  • URLs of the pages you visited on our websites
  • IP address used to connect your computer or mobile device to the internet
  • other information about your use of and actions on our websites

We may also record or monitor calls, emails, text messages and other correspondence for training purposes, to improve the quality of our offering and to prevent and detect fraud.

  • Information collected from third parties
  • Google Analytics – collects information about how visitors use our Digital Applications.
  • Doubleclick (Data collection for Google Adwords) – collects information about how visitors use our Digital Applications.

For information on Third Party Authentication, see Section 10 of this Privacy Statement.

For information on the use of Cookies, see Section 11 of this Privacy Statement.


We may use your personal data as described in Sections 2 and 3 above for any or all of the following purposes:

  • to facilitate customer service (including assisting with any of your enquiries)
  • to notify you of any security and data breach alerts, and technical notices (including services messages and updates to our Digital Applications and terms)
  • to help operate, maintain and improve our offering and our digital applications
  • to communicate with you about our offers, promotions, upcoming events, reviews and other news relating to Oakham Ales and our selected partners. Communications may be via email, telephone, text message and/or push notification – you can change your marketing preferences (including the way in which we contact you) by contacting us directly via email (see Section 11 below)
  • to facilitate profiling, segmentation and personalisation – these may be based on location, preferences, interests and past actions
  • to meet our legal obligations and for establishing, exercising or defending our legal rights
  • to compile reports and to help us understand and improve our digital applications
  • to enable us to carry out targeted online advertising likely to be relevant to you


We sometimes need to share the personal information we process with other organisations and, where necessary or required, we may share your personal data with the following categories of third parties:

  • service providers and suppliers assisting with our business activities, business associates, customers, payment services providers, logistics and courier service providers, hosting providers, providers of IT support, advertising platforms, providers of booking systems, providers of cloud-based software or services used by us, accounting firms and law firms and other 3rd party intermediaries
  • ombudsman, regulators, public authorities and security organisations, such as the police, HM Revenue & Customs and the Information Commissioner’s Office, to the extent required by law, regulation, court order or if necessary to establish, exercise or defend our legal rights, including if we suspect fraud or attempted fraud
  • current, past and prospective employers, recruitment and employment agencies, trade and employer associations and professional bodies and educators and examining bodies
  • financial organisations and advisors, credit reference agencies, debt collection and tracing agencies
  • staff including volunteers, agents and temporary and casual workers
  • family, associates and representatives of the person whose personal data we are processing


We have offices and facilities in the UK only, therefore your personal data won’t be transferred to a third country or international organization through internal channels.

You acknowledge that personal data that you submit for publication through our website or services may be available, via the internet, around the world. We cannot prevent the use (or misuse) of such personal data by others but we will seek to ensure that appropriate safeguards to protect your data are in place which could include entering into a data transfer agreement with such third parties to ensure adequate protection for your information.


We will process your personal data where it is necessary:

  • for the performance or entering into of a contract with you, including in order to provide our offering, process your payment and to respond to enquiries made by you
  • for compliance with our legal obligations
  • to prevent, detect and investigate fraud or illegal activity
  • for the purpose of furthering our legitimate interests including
  • the improvement of our offering and digital applications
  • to operate our digital applications efficiently and effectively
  • to carry out behavioural advertising

We may also process your personal data on the basis of any consent given by you. 

This consent may be updated by contacting us at the addresses set out in Section 12 of this Privacy Statement.


We are committed to protecting your personal data and to keeping it safe and confidential. We will therefore ensure that appropriate technical and organisational physical, electronic and procedural safeguards are implemented to protect it. Access to your personal data will also be limited to our employees and certain third parties who process it on our behalf.


Your personal data will generally be stored for up to 5 years.

We may, however, keep your personal data for longer than 5 years if we need it to fulfil our contractual obligations to you, the law requires us to maintain it for a longer period or you have not withdrawn your consent.


We have summarised in this section the rights that you have under data protection law. Some of the rights are complex and accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.

Your principal rights under data protection law are:

  • the right to access – to have a copy of the personal data we have collected about you and to send a copy of it to another data controller
  • the right to rectification – to update or amend the personal data we have collected about you if it is inaccurate or incomplete
  • the right to erasure – to erase, or restrict the processing of, the personal data we have collected about you
  • the rights to restrict and/or object to processing – to object to the processing of the personal data we have collected about you, including in respect of any data processed for direct marketing purposes
  • the right to data portability
  • the right to complain to a supervisory authority – to lodge a complaint with the Information Commissioner’s Office (www.ico.org)
  • the right to withdraw consent – to withdraw any consents you have provided in respect of our processing of your personal data

To exercise any of these rights or to amend your personal data or preferences you should contact us at the addresses set out in Section 12 of this Privacy Statement.


Our website may contain links to third-party apps, services, tools and websites that are not affiliated with, controlled or managed by us (including Facebook, Instagram, LinkedIn, Mailchimp and Twitter®).

These services and links may also include social networking features (such as “Like” or “Share” buttons) and other interactive mini-programs used, for example, to share or bookmark pages on our website.

You may also choose to use your own social networking logins from, for example, Facebook or LinkedIn® to log into some of our services. If you choose to connect using a social networking or similar service, we may receive and store authentication information from that service to enable you to log in and other information that you may choose to share when you connect with these services. These services may collect information, including the web pages you visit and IP addresses and may set cookies to enable features to function properly. We are not responsible for the security or privacy of any information collected by these third parties. We recommend that you review the respective privacy statements or policies applicable to the third-party services you connect to, use or access as the privacy practices of these third parties will be governed by their own privacy statements. If you do not want your personal information shared with your social media account provider or other users of the social media service, please do not connect your social media account with your account for the services we provide and do not participate in social sharing.


We use cookies for the following purposes:

  • status – to help us to determine whether you are logged into our website
  • security – as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website and services generally
  • analysis – to help us to analyse the use and performance of our website and services
  • personalisation – to distinguish users.
  • assist – to assist users when navigating the Oakham Ales online store

Cookies used by our service providers:

  • our service providers use cookies and those cookies may be stored on your computer when you visit our website.
  • we use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available here: https://policies.google.com/privacy 


If you have any comments or questions, please contact us at Oakham Ales, 2 Maxwell Road. Woodston, Peterborough, PE2 7JB, or via e mail at [email protected]

Please mark or title any correspondence “For the attention of Oakham Ales Data Protection Officer”.

If at any time you wish to change how we communicate with you or what we communicate with you about, please contact at either of the above addresses.

To unsubscribe from any of our marketing-related activities, please follow the link at the bottom of any of our e-communications or inform us via  [email protected] 


From time to time we may change this policy. Changes made to it will be notified to you. If you do not accept the changes within the specified timeframe (which will be no less than 30 days) we may have to cease providing you with access to our offering and/or our Digital Applications.

Oakham Ales


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